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  • Writer's pictureDanielle Jones

How to Achieve Crowdfunding Success for Your Next Film

Crowdfunding has emerged as a popular alternative to traditional film financing, allowing filmmakers to connect with their audiences and raise money for their projects. Crowdfunding has become a powerful tool for independent filmmakers to get their projects off the ground and into the hands of audiences.

In recent years, crowdfunding platforms such as Kickstarter and Indiegogo have become go-to options for filmmakers seeking funding for their projects. These platforms allow filmmakers to pitch their projects to potential investors and fans, offering rewards and perks for various levels of support.

One of the most successful crowdfunding campaigns in recent history was the Veronica Mars movie. In 2013, the show's creator, Rob Thomas, launched a Kickstarter campaign to fund a Veronica Mars movie. The campaign raised over $5.7 million in 30 days, well beyond its initial goal of $2 million. Fans were offered exclusive merchandise, set visits, and even walk-on roles in exchange for their support.

Another notable crowdfunding success story is the film Kung Fury, which raised over $630,000 on Kickstarter. The film, a tribute to 1980s action movies, went on to win numerous awards and became a viral sensation online.

So, how can filmmakers achieve crowdfunding success? Here are some tips to consider:

  1. Build a strong community: Start building a community around your project before you launch your crowdfunding campaign. Use social media to engage with fans and potential investors, and offer behind-the-scenes glimpses into the project's development.

  2. Offer unique rewards: Think outside the box when it comes to rewards for backers. Consider offering unique experiences like set visits or meet-and-greets with the cast and crew.

  3. Make a compelling pitch: Your crowdfunding pitch should tell a story that resonates with your audience. Use video, images, and other media to convey your vision and make your project stand out.

  4. Be transparent: Be upfront about your budget and how you plan to use the funds raised. Investors want to know that their money will be well-spent and that they will receive a return on their investment.

  5. Keep your audience engaged: Keep your audience updated throughout the crowdfunding campaign and beyond. Offer regular updates on the project's progress and show your backers how their support is making a difference.

Crowdfunding has become an essential tool for independent filmmakers to get their projects made and seen by audiences. With the right strategy, filmmakers can connect with their fans, build a community around their project, and achieve crowdfunding success. The key is to be creative, transparent, and engaging with your audience!

Here to serve,

Danielle Jones

Executive Director

Ascension Media Partners

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